Insphere has extensive experience working with many types of organisations in professional services, consumer electronics, aviation, health&fitness, insurance & property
Latest Works
Globus – Digital Strategy/ CX-UX/ Marketing
Context: Business transformation
Objective:
Transition a predominantly B2B wholesale business to take advantage of digital to address the direct to consumer audience also. Other key objectives were to better understand the audience and build a marketing ecosystem to provide a strong acquisition and retention platform utilising marketing automation and content marketing.An initial strategy was developed to address the key mission and objectives with a set of recommended activities to meet the end goals. Customer journey mapping, research, personas and prototyping exercises occurred to create and solidify the future state blueprint and plans for execution-able plans. A marketing ecosystem utilising Sitecore content personalisation, CRM and Click Dimensions for nurture marketing and behavioural data analysis. Conversion design was implemented to nurture leads through the full end to end customer journey.
Outcome:
Currently in development but is anticipated to increase direct customer leads and travel bookings as well as gather detailed behavioural data and insights into customer.
Significantly improve customer experience and engagement across digital.
RAA – South Australian Road, Insurance and Travel organisation
Context: Business transformation (CX/UX Strategy & Design)
Objective:
RAA were undergoing a large multi year technology transformation and at the same time redesigning the core experiences for the extensive range of products and services they offer.
A large discovery phase followed by extensive consultation with many different areas of the business and end customers to define the experiences and expectations of the organisations products and services.
An iterative approach has been used to ensure the change happens smoothly over time as the level of complexity from a business and technology perspective is very high. Also the organisational change required to provide the necessary foundation to meet the new Platform and experiences being delivered.
The overall experiences and conceptual approaches have been designed through extensive prototyping and design concepting.
Outcome:
Increases in onsite engagement and completion of quote to buy user journeys.
ASIC – UX Research
Context: Employee Engagement
Objective:
ASIC wanted to improve the employee experience and engagement by better understanding the needs of the the employees and the way they work across the organisation.
A business discovery phase was conducted followed by researching the core user types, ways of working and identifying the common patterns and friction points. Workshops and associated activities resulted in the generation of surveys, personas, prototypes and a comprehensive recommendations report.
Outcome:
The recommendations report was taken for further consideration to implement a range of changes to communications platforms and make decision on future investment decisions.
Indesign Media Asia Pacific
Context: Customer Acquisition and digital channel planning
Objective:
The broader objective was to help ensure Indesign Media is the go-to destination for design hunters, conversation, inspiration and industry.
A heavy focus on social and social activation to drive interest and activity on the publications digital assets as well as bring help the editorial staff redesign some of the approaches to content creation, media planning and production.
Outcome:
Increased social audiences and social activation as well as improving planning and online content production processes.
Indesign Media Asia Pacific
Context: Customer Acquisition and digital channel planning
Objective:
The broader objective was to help ensure Indesign Media is the go-to destination for design hunters, conversation, inspiration and industry.
A heavy focus on social and social activation to drive interest and activity on the publications digital assets as well as bring help the editorial staff redesign some of the approaches to content creation, media planning and production.
Outcome:
Increased social audiences and social activation as well as improving planning and online content production processes.